About Us

Answer to the Ultimate Question of Life, the Universe, and Everything.

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To introduce 42HOW in a standard form, it would be like this.

Established in March 2018, 42HOW specializes in autonomous driving technology and new energy vehicles. As a premium media platform and publisher in this segment, 42HOW has produced professional contents with more than 5 million views. Providing not only reports and insights regarding the industry, but also tests and independent benchmarking programs on Advanced Driver Assistance System (ADAS), 42HOW aims to help shape the future mobility.

However, most people get to know 42HOW in this way.

Why 42?

Normally we would say that the number 42 comes from The Hitchhiker's Guide to the Galaxy, the Answer to the Ultimate Question of Life, the Universe, and Everything. The number 42 has its own wiki page and its own song. We use the number 42 to show our yearning to explore the unknown.

The logo of 42HOW comes from the Babel Fish in The Hitchhiker's Guide to the Galaxy. We recreated it into a geometry fish. In the novel, if you stick a Babel fish in your ear you can instantly understand anything said to you in any form of language.

We aim to reduce the imbalance in information in a way that is easily understandable to all, to help more people understand the changes brought by the futuristic automotive technologies, and to better promote the development of the industry.

Starting from the news regarding the industry, we gradually approach our users, hoping to produce contents understandable to both professionals and the public.

That, is what we would like to do.

Things we have done

  1. Established WeChat Groups about smart electric vehicles and categorized by car models, and the current number of users has exceeds 100,000;

  2. Established 42Mark, an benchmarking program focusing on Advanced Driver Assistance System (ADAS) and defined by driving scenarios;

  3. Launched our English website while producing news and videos in English.

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置顶 极智用户体验营:威马 W6 城市智能驾驶挑战

威马联合百度 Apollo 推出了城市高阶辅助驾驶和方便好用的 AVP 自动泊车,除了降低驾驶疲劳之外,这次它还要拯救万千新手的停车死穴~

活动流程

  • 13:00 到场签到
  • 13:30 威马金牌讲师进行车型讲解(百度Apollo、智能座舱和自动泊车)
  • 14:00 AVP 自动泊车体验
  • 14:30 城市道路辅助驾驶和高速(高架路)道路百度 Apollo 辅助自动驾驶体验
  • 15:30 已体验用户体验感受采访
  • 15:50 合影留念活动结束

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